top of page

I am an end-to-end  Senior Product Designer experienced in developing and scaling products across different Geos.

I have expertise in running entire design processes taking part on full product development cycles, from initial research, ideation, conceptualisation, and UI design, to testing and validation as well as building and maintaining Design Systems.

I am passionate about solving big problems by developing meaningful user experiences while keeping targets and the latest technologies in mind.
I strongly believe that design should engage people and maximise their experiences through a combination of inspiring visuals and mind-teasing simple solutions.

Currently I'm leading Product Design and UX Research at FRIDAY Insurance with the mission to create an insurance experience customers love and build the best team in the insure-tech space.


Work Experience

Head of Design | Digital Product & UX / November 2022 - Present
FRIDAY Versicherung - Berlin, Germany

Senior Product Designer / July 2020 - October 2022
FRIDAY Versicherung - Berlin, Germany

UI / UX Design, Wireframing, Prototyping, Design System implementation.

Senior UI Designer / May 2018 - June 2020
OptioPay Group - Berlin, Germany

UI / UX Design, Wireframing, Prototyping,

Branding, Design System implementation for B2B and B2C Products.

Senior Visual Designer / Jul 2013 - Apr. 2018
freenet digital - Berlin, Germany.

UI / UX Design, Wireframing, Prototyping, Branding,

Art Direction, Print.

Visual Designer/ Jan 2013 - Jul 2013 
Groupon - Berlin, Germany.

Online Marketing Campaigns, Landingpage Optimization, 

Newsletters, Branding, Print.


Visual Designer / Feb 2012 - Jan 2013 - Berlin, Germany.

Web Design, Online Marketing Campaigns, Landingpage Optimization, Newsletters, Branding, Print.


Art-Director/ Jan 2011 - Dec 2011
McCann Erickson - Lisbon, Portugal.

Graphic Design, Web Design, Worldwide Campaigns, Branding, Print.

Creative Designer - Intern/ Sep 2010 - Dec 2010
Kamerapferd - Berlin, Germany.

Corporate Design, Set Design, Film production


Junior Product Designer/ Feb 2009 - Feb 2010
MarketingMix - Sintra, Portugal.

Corporate Design, Packaging, Large format printing, 3D Modeling


Design Leaders Studio / 2022 - Design Leadership training

Design-Led Strategy / 2019

The University of Sydney - Design thinking for business strategy and entrepreneurship.

UX Training / 2016 - UX principles and techniques Reserch, Usability testing, Wireframing, etc.

Conversion Boosting and Optimization expert / Jan 2015 - Mai - 2015 - Web and Mobile Conversion Boosting and campaign Optimization training.


Exchange Student -Graphic Design / 2008 - 2009

Kuopio Academy of Design (Kuopion Muotoiluakatemia) Kuopio,  Finland


Bachelor's degree - Industrial and Product Design / 2004 - 2009

Escola Superior de Artes e Design - Caldas da Rainha, Portugal

Awards and Merits

Honorable Mention / 2011

“Navio Escola Sagres Logo Contest” by Portuguese Navy

International Intership grant / 2010

“Leonardo da Vinci” by Torres Vedras City Hall

Scholarship 2008

“Erasmus”by Kuopio Academy of Design - Finland

Software Proficiency

Photoshop, Illustrator, Indesign, Experience Design










Native proficiency


Full professional proficiency


Elementary proficiency


Elementary proficiency

bottom of page