I am an end-to-end Senior Product Designer experienced in developing and scaling products across different Geos.
I have expertise in running entire design processes taking part on full product development cycles, from initial research, ideation, conceptualisation, and UI design, to testing and validation as well as building and maintaining Design Systems.
I am passionate about solving big problems by developing meaningful user experiences while keeping targets and the latest technologies in mind. I strongly believe that design should engage people and maximise their experiences through a combination of inspiring visuals and mind-teasing simple solutions.
Currently I'm leading Product Design and UX Research at FRIDAY Insurance with the mission to create an insurance experience customers love and build the best team in the insure-tech space.
Work Experience
Head of Design | Digital Product & UX / November 2022 - Present
FRIDAY Versicherung - Berlin, Germany
Senior Product Designer / July 2020 - October 2022
FRIDAY Versicherung - Berlin, Germany
UI / UX Design, Wireframing, Prototyping, Design System implementation.
Senior UI Designer / May 2018 - June 2020
OptioPay Group - Berlin, Germany
UI / UX Design, Wireframing, Prototyping,
Branding, Design System implementation for B2B and B2C Products.
Senior Visual Designer / Jul 2013 - Apr. 2018
freenet digital - Berlin, Germany.
UI / UX Design, Wireframing, Prototyping, Branding,
Art Direction, Print.
Visual Designer/ Jan 2013 - Jul 2013
Groupon - Berlin, Germany.
Online Marketing Campaigns, Landingpage Optimization,
Newsletters, Branding, Print.
Visual Designer / Feb 2012 - Jan 2013
Tausendkind.de - Berlin, Germany.
Web Design, Online Marketing Campaigns, Landingpage Optimization, Newsletters, Branding, Print.
Art-Director/ Jan 2011 - Dec 2011
McCann Erickson - Lisbon, Portugal.
Graphic Design, Web Design, Worldwide Campaigns, Branding, Print.
Creative Designer - Intern/ Sep 2010 - Dec 2010
Kamerapferd - Berlin, Germany.
Corporate Design, Set Design, Film production
Junior Product Designer/ Feb 2009 - Feb 2010
MarketingMix - Sintra, Portugal.
Corporate Design, Packaging, Large format printing, 3D Modeling
Studies
Design Leaders Studio / 2022
designleaders.studio - Design Leadership training
Design-Led Strategy / 2019
The University of Sydney - Design thinking for business strategy and entrepreneurship.
UX Training / 2016
uxtraining.com - UX principles and techniques Reserch, Usability testing, Wireframing, etc.
Conversion Boosting and Optimization expert / Jan 2015 - Mai - 2015
ConvertionBoosting.com - Web and Mobile Conversion Boosting and campaign Optimization training.
Exchange Student -Graphic Design / 2008 - 2009
Kuopio Academy of Design (Kuopion Muotoiluakatemia) Kuopio, Finland
Bachelor's degree - Industrial and Product Design / 2004 - 2009
Escola Superior de Artes e Design - Caldas da Rainha, Portugal
Awards and Merits
Honorable Mention / 2011
“Navio Escola Sagres Logo Contest” by Portuguese Navy
International Intership grant / 2010
“Leonardo da Vinci” by Torres Vedras City Hall
Scholarship 2008
“Erasmus”by Kuopio Academy of Design - Finland
Software Proficiency
Adobe
Photoshop, Illustrator, Indesign, Experience Design
Sketch
Figma
Principle
Invision
Zepplin
Hotjar
Fullstory
Jira
Laguages
Portuguese
Native proficiency
English
Full professional proficiency
German
Elementary proficiency
Spanish
Elementary proficiency