My Approach
I believe that exceptional Design workflow and communication is crucial to achieving outstanding product design results.
Here, you'll find an overview of my approach, including the processes and frameworks I use to guide my work.
How I work
Empathy-Driven Design
Is crucial to understand the product's context, the competitive landscape and most important getting to know the users and their needs.
Collaborative Approach
Partnering with product owners, developers and relevant stakeholders to ensure the user experience is seamlessly integrated throughout the entire process.
Monitoring and optimising
I identify metrics and analytics to measure the success of the experience and identify opportunities for improvement.
Monitoring and optimising
I identify metrics and analytics to measure the success of the experience and identify opportunities for improvement.
Data-Informed Decisions
Ensuring that design choices are guided by actual user behavior and feedback, rather than just assumptions.
Lead and mentor designers and researchers
I lead a design team of product designers, researchers, and visual designers. I am passionate about mentoring team members in their career goals and guiding them to ensure alignment toward a unified vision for the user experience.
My process
Vision
A clear future state of the user experience, outlining where we're heading and the reasons behind it.
Research
Gather insights and conduct research to understand the current state of UX.
Collaborate
Collaborate on a shared vision, supported by research.
Strategy
Identify necessary actions and resources to bring this vision to life.
Goals
How we’ll track our progress and determine if we’re achieving our desired outcomes.
Objectives
Set clear goals and measurable outcomes to guide and monitor UX efforts.
Metrics
Establish UX benchmarks by identifying relevant metrics and choosing a study approach.
Focus
Prioritize meaningful UX goals to inform measurement plans, avoiding surface-level metrics.
Plan
Our strategic roadmap outlining the steps and initiatives needed to achieve the goals.
Identify Issues
Pinpoint the research-supported problems that require solutions.
Organise
Arrange related issues into project themes that will be included on the roadmap.
Prioritise
Use a scoring system to rank themes based on priority and impact.
Bringing Design Thinking into the Product Development Process
As a Product Designer, I work closely with cross-functional teams to seamlessly incorporate design thinking into the product development process. The following approach emphasizes flexibility, allowing the team to revisit any stage of the process, as new insights or challenges arise. By encouraging a collaborative, iterative workflow, we can adapt to the unique demands of each project, ensuring the solutions remain user-centered, relevant, and impactful.