Boosting Engagement for a Mortgage Solution through a Targeted Campaign and Companion App
Caixa Geral de Depósitos (CGD), largest bank in Portugal, has launched the "Live in Portugal" campaign to offer non-resident mortgages and other services. They have also introduced a user-friendly app that allows users to search for their homes and simulate their dedicated mortgage.
Background
This campaign goal is to attract UK residents to invest in real estate in Portugal. The demographic target for this campaign were mainly seniors, who would be interested in spending their retirement in a warm and sunny location, and also young couples looking for a good and cozy holiday house with the intention of investing into future real estate themselves.
My Role
-
Art Direction
-
UI / UX
-
Prototyping
Main touch points
-
Offline Marketing
-
Online Marketing
-
Landingpage
-
App
Offline Marketing - Print Publications
Print publications doesn't bring the same SEO benefits as an online link back to the website, but print publications still have a valuable place in offline marketing. Obtaining relevant placements in industry magazine or outdoors it helped increase the campaign visibility close to the seniors target group.
Online Marketing - Banners and Landing page
The online approach consisted in banners and social media posts in websites, pages or blogs for traveling and investment related. This will bring the user to the Landing page and to the conversion funnel journey.
Mortgage Simulation & Real Estate App
This app empowers users to seamlessly simulate and compare mortgage offers while simultaneously searching for real estate that aligns with their preferences. The intuitive interface ensures a smooth experience, enabling users to find the best mortgage options and ideal properties in one integrated platform.
Real estate listings search and detail view
The app's detailed real estate listings provide a convenient, user-friendly experience that inspires and engages users. By offering in-depth property views and easy navigation, the app motivates users to explore opportunities and make informed investment decision
Mortgage simulator, offer results and exchange currency page
Users can effortlessly simulate mortgages tailored to their needs and access real-time offers from CGD Bank. The intuitive design ensures a smooth experience, allowing users to make informed decisions with ease, including convenient currency exchange options.
