Transforming VENE into a Premier
B2B Marketing Platform
VENE is a cutting-edge mobile user acquisition platform designed to revolutionize how apps, mobile content, and lead generation are managed. It offers a unified solution for advertisers to effectively reach global audiences through proven channels, while providing publishers with the tools to maximize revenue by monetizing their inventory with a diverse range of competitive digital campaigns. VENE streamlines the acquisition and monetization process, delivering optimal results for both advertisers and publishers in the mobile ecosystem.
Background
VENE is a marketing platform developed by Freenet Digital, was initially designed for internal use to manage marketing campaigns across various countries and partnerships. I was tasked with redesigning the platform to transform it into a robust B2B solution. This involved revamping both the brand and the user interface to meet higher standards of appeal and functionality, ensuring a more professional and user-friendly experience for business clients.
My Role
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Branding
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UI / UX
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Prototyping
Kick off
To initiate the marketing platform redesign, I began with in-depth user research, interviewing internal power users to identify key pain points and engaging potential customers to share their needs and expectations.
We also conducted an audit of the dashboard, we identified several areas needing improvement. Users struggled with understanding the dashboard at a fundamental level due to numerous features and inconsistent, confusing conceptual metaphors.
This research was important in crafting a clear information architecture, defining a logical page hierarchy, and developing a detailed user flow map.
We devised a two-phase plan to address these issues:
Phase One: UX overhaul and prioritization of features
Phase Two: Visual cleanup and update of nomenclature
By deeply understanding user interactions and requirements, I was able to simplify and refine the platform’s structure, resulting in a more intuitive and effective user flows.
Wireframes
Creating wireframes was crucial in identifying areas for simplification and improvement in the dashboard. They provided a clear visual framework that facilitated user feedback and brainstorming sessions, making it easier to refine design concepts.
Additionally, the wireframes served as a vital tool for communicating the dashboard’s structure and functionality with developers, ensuring a clear and accurate implementation estimation and planning.
The final Design
Over a few months, we redesigned the VENE dashboard across accessible on mobile and desktop platforms. We followed our core principles and strategy, prioritizing an experience that is clear, fast, and accessible.
Simultaneously, we rebranded the platform to enhance its modernity and trustworthiness, introducing a new logo and brand identity system that sets VENE apart in the marketplace.
